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Marketing is customer oriented and it emphasizes identifying the requirements of potential customers and supplying products to satisfy their requirements.
Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers.
The major objective of marketing management is to the creation of demand, capture market share, Creation of goodwill, and Profitable sales volume through customer satisfaction.
Marketing management in the organization involves marketing and selling concepts, Selling means finding the customer and transferring the goods to them for value or money, marketing includes not only selling but also other activities such as advertising, market research, etc.
Marketing consists of promotion, pricing, financing, risk-taking, marketing research, and product planning and development.
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There is the various role of marketing in the organization buying and selling, standardization and grading, branding, packaging, storage and warehousing, transportation, promotion, pricing, financing, risk-taking, marketing research, product planning, and development.
Marketing also includes marketing mix which consists of product mix, price mix, place mix, and promotion mix. Modern-day marketing is customer oriented and it starts with the generation of product ideas and ends when the customer’s wants are completely satisfied.
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