What is Brand Management?
Brand Management is the activity of managing both the tangible and intangible characteristics of the brand.
Under the tangible brands i.e. Product brands may include the product itself, it is the price or packaging of the product. And in the case of the service brands, the tangibility is expressed by the experience of the customer. The intangibles are those which include the connection of emotions with the product or service.
Selling a product or a service entails the essential rules and principles of selling that support branding within the history of brands and merchandise. because the completion of the merchandise means that adding price to the product and the price of the brand is what it indicates for and what will it considers, guideline it mainly follows that indicates the ethical scope towards the outlook of the robust and compatible brands.
Most of the robust wholes are revered for their values and are principally thought of for the ethics being followed by them to keep up their whole image and brand principles. These values are intangible in nature for any whole, being granted to the whole for its higher growth and development of the merchandise, several of the merchandise urges the demand because of the most sensitive space of the promotion and the selling of the merchandise because of the major issue.
There is a variant major issue that styles the worldwide whole strategy to handle those brands and their strategy. Toward the results achieving the values of the whole and properly identifying the patron and so it's necessary to form the ideas and values within the minds of the shoppers because of the branding of the event method and observed from conception to implementation.
The different areas of brand management
a) Brand
b) Brand Alliances
c) Brand Equity
d) Private Brand
e) Corporate Branding
f) Family Branding
g) Trademark
h) Individual Branding
i) Corporate Identity